Why is the 2022 NAB Show such an important event for your business (provider of solutions to radio broadcasters)?
RCS has always been focused on customer relations and building partnerships within our industry. The NAB Show provides a foundation for people to come together and discuss the goals we are working to achieve collectively. Key players are under the LVCC roof at the same time, something even more important as we come out of the pandemic.
What unique opportunities does the show give attendees to see and learn about essential radio-related technologies and solutions?
Hands on learning and face to face education are some of the best ways businesses stay ahead of their competition. Sitting down to discuss new technologies and becoming exposed to new trends, products and resources is priceless.
What new aspects of the show design are most exciting for you, and why?
RCS is very excited to be located in the new WEST HALL at the LVCC. This will be a brand new experience for attendees as well as veteran exhibitors. Our booth design fits perfectly with the modern aspects in the hall.
Philippe Generali is the President/CEO of RCS worldwide. He joined RCS USA in 1996 as Product Manager and served as Vice President of Operations. In 2000, Philippe was promoted to President of RCS.
In 2003, he created a new division, Media Monitors, the highly successful market research company that employs RCS fingerprinting technology with several data production centers around the world. In 2007, Philippe added the duties of President/CEO of Florical Systems division, a leading television automation company. In 2010, he took the helm of Mediabase and then in 2012 brought HitPredictor into the Mediabase family.
Prior to moving to the United States, Generali was the head of RCS Europe, where he spearheaded the company’s growth for more than a decade. Generali is an established leader in computer technology and management, stemming from his early school days in radio, with a technical engineering background. He was the driving force behind the US music research index, Mscore and the listening analysis tool, Audience Reaction, for which he was recently granted several patents.
He is a member of EGTA and sits on the IRTS board. He holds a degree in Mathematics/Physics from the University of Orleans, and a Masters of Engineering from ENAC in France. Generali is an active member of the New York-based Market Research Council and is a collaborator with New York’s Flatiron School, lending his expertise in data science to their curriculum.
Generali is a regular speaker at broadcast industry events around the world. Some of the most recent include: NAB (Las Vegas), Broadcast Asia (Singapore), RadioDays Europe (Berlin), World Wide Radio Summit (Los Angeles), ARF (New York), and NextRadio (London).